Circular Solutions in Architecture – A Map for Convincing Skeptical Clients

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How to sell Circular Solutions to clients who don’t want to pay more for “Eco-friendliness”?
An interactive workshop with audience participation.

• Learn to identify the true needs of clients hidden behind standard briefs.

• Discover the "Jobs to Be Done" method – aligning circular solutions with the functional, social, and emotional needs of the client.

• Master the art of formulating value propositions in a way that highlights benefits relevant to the client.