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A@W  Warsaw 2025

Circular Solutions in Architecture – A Map for Convincing Skeptical Clients

  • Circular Horizons
WATCH RECORDING
Seminar 2 day 1 Katarzyna Koszalka Edyta Paul.jpg

Katarzyna Koszałka - mDom Pracownia Projektowa
Edyta Paul - Architecture coach

How to sell Circular Solutions to clients who don’t want to pay more for “Eco-friendliness”?
An interactive workshop with audience participation.

  • Learn to identify the true needs of clients hidden behind standard briefs.

  • Discover the "Jobs to Be Done" method – aligning circular solutions with the functional, social, and emotional needs of the client.

  • Master the art of formulating value propositions in a way that highlights benefits relevant to the client.