Circular profitability: How to turn sustainable design into a competitive advantage?

  • -
  • Circular Horizons
1. Anna Olga Chmielewska.jpg

Anna Olga Chmielewska - Jam Kolektyw

The livestream will start here automatically 10 minutes before the seminar begins. Click "ATTEND" to register for ARCHITECT@WORK and follow the seminar onsite.

We live in a world where customers still perceive circularity and sustainable development as unnecessary fads and additional costs, rather than as investments. It's a world filled with beautiful slogans and declarations that don’t always translate into purchasing decisions. Circularity is not a cost, but hidden capital. So how can we unlock this potential and turn it into value that resonates with customers, regardless of their ecological awareness? How can we transform sustainable solutions into measurable business value?