ALPI SOTTSASS DARK BROWN 18.77

Wall coverings

Logo of ALPI

    Approved for

    A@W Paris 2022
    A@W Berlin 2022
    A@W Milan 2022
    A@W Barcelona 2023
    A@W Madrid 2022
    ALPI Sottsass Dark Brown The ALPI Sottsass Dark Brown is a new colour variant of the project created by Ettore Sottsass for ALPI in the 1980s - utilized for the first time in the Memphis collection. It accentuates the image of the grain and brings out the deeper colours of the wood, suggesting unusual combinations in the designer's typical style. ALPI Sottsass woods recapture the colours of natural woods, accentuating their value and exalting their texture through the distinct markings of the veining, evoking the unusual and irreverent combinations of the language of the master. Light, material and colour come together in the design and thinking of Ettore Sottsass to create dynamic connections between visual art and design, introducing a potentially infinite range of possibilities and a design style that perfectly distinguishes this collection realized for ALPI. The new colour variant is the result of work conducted by the ALPI research and development department, based on the original project by Sottsass taken from the archive. The document showed an array of Pantone colours accompanied by several notes written by the designer. Taking the notes as a departure point, ALPI Sottsass Dark Brown was developed, a new shade of brown. In the first collection created for Memphis, there was already a brown. Now, thanks to wood-dying techniques and research conducted by the ALPI research and development department, a refined new version of this colour is being made while maintaining the iconic pattern that characterises the entire collection of Sottsass veneers, which were used for the first time for the 1985 Memphis collection.