OUTLINE RECYCLED WASHBASIN

VitrA introduces Outline, the world’s first 100%* recycled ceramic washbasin, born from a virtuous industrial process rooted in the principle “nothing is lost, everything transforms.” This pioneering innovation repurposes waste from sanitaryware production—cracked ceramics, broken pieces, and residual sludge—into a high-value bathroom product. The Outline collection comes in 5 models (round, rectangular, oval, asymmetric) in a beige matte finish and without tap holes. Nearly 100%* of its composition comes from in-house production waste, revalued instead of discarded. It reflects VitrA’s commitment to a true circular economy in bathroom design. Environmental impact is considered at every production stage, with measurable benefits: using recycled materials saves about 5 kg of raw material per unit, cuts electricity consumption by 38%, and reduces climate warming potential by 30%, based on Life Cycle Assessment (LCA) per ISO 14040/14044 standards. According to its 2022 Sustainability Report, VitrA already recycles 86.6% of its production waste, but Outline takes this further by transforming that waste into a premium, eco-conscious design. With Outline, VitrA unites design, sustainability, and innovation, offering a new benchmark for responsible bathroom ceramics. *The entire washbasin is made from nearly 100% recycled waste generated and recovered during the ceramic production process