REDA

If technological solutions take on the artist’s boldest challenges, we can certainly expect a breakthrough. The visionary REDA collection, the result of a collaboration between Meissen Keramik and Zieta Studio, is a timeless expression of the power of minimalism. The idea of the ART OF REDUCTION guiding the project has created ascetic masterpieces, which, with their raw form, allude to architectural brutalism, but by renouncing unnecessary structures, bring the concept of minimalism to its purest form. Less is more. Without the need to install faucets, the interior gains spatial independence and we gain greater freedom of use. With its discreet spout, touchless water outflow control and antibacterial ceramic surface, the REDA washbasin meets the highest standards of hygiene and becomes an innovative manifesto against the threats to civilization in the 21st century.