NEW EDITION OF ICONICA COLLECTION

Paints and adhesives

Logo of AXALTA

    Approved for

    A@W Milan 2022
    A@W Madrid 2022
    ICONICA is a collection of Alesta® SD, SuperDurable powder coatings for metal substrates in architecture and design. As designers, architects and innovators worldwide find ways of living that are better for the planet and its people, the colours, and textures we surround ourselves with are changing too. Part of the Alesta® SuperDurable range, ICONICA is a trend-led selection of powder coatings focusing on durability and sustainability to extend the life cycle of architectural projects. Guided by design professionals and Axalta’s colour experts, the collection presents four distinctive colour themes for today’s built environment. From nature-inspired hues to metallics and new minimalism; from comforting earthy tones to the colours of the solar system: the ICONICA collection of super durable powder coatings are all inspired by a unique connection to the world around us. The powder coatings do not carry any health or environmental hazard pictograms and the cured coating does not release any VOCs. The range Qualicoat class 2 and GSB Florida 3 certified and meets the AAMA 2604 requirements.