Approved for
A@W London 2022
THE WARMTH OF CONCRETE EMBODIED IN CERAMICS
THE HIDDEN, INTIMATE APPEAL OF AN URBAN MATERIAL
As if it were concrete slightly scorched by a piece of wood that has burst into flames and is firing the material from within through a slow process of internal combustion becoming gradually visible on the surface. An ancestral, absolute material, symbol of the origins from which the essence of Cerdisa and of nature itself springs: THE SPIRIT OF THE PRODUCT, FOR THE PROJECT.
A secret light shapes and intimately frames ambiences wrapped up in the historical architecture of a city, spreading out through the interiors and exteriors of private and public spaces, portraying the discreet intensity of a surprising ceramic material that becomes one with its surroundings.
Beton Design goes right to the heart of concrete, concealed by the light and inspired by warmth.
SHADES OF LIGHT, COLOUR AND MATERIAL THAT MELT THE RIGOUR OF CONCRETE
The unique tone and warmth of the presence of light, a tribute to seventeenth-century Flemish paintings, secretly lights up this new material, in leading-edge porcelain, which blends seamlessly with the intimately modern allure of surprising urban spaces.