Architects and brands: do we understand each other?

In the world of dynamically changing interior design, effective collaboration between designers and producers of materials and equipment is crucial for the success of both sides. However, as numerous observations and daily experiences show, the model of this collaboration remains a challenge, generating frustration for both parties.

From an architect's perspective

From the perspective of architects and interior designers, there are often specific pain points that hinder smooth workflow. It is not uncommon to lack accessible and up-to-date data in CAD or BIM formats, which forces them to manually create 3D models of products or adapt outdated files instead of focusing on the essence of the design. Another problem is the quality and availability of sample architects complain about having to pay for samples, their low quality, outdatedness, or difficulties in access, which prevents a real evaluation of the material and a reliable presentation to the client.

Additionally, expectations regarding technical support often fall short of reality; instead of substantive knowledge about application, certifications, or installation, designers receive general sales presentations, and access to brand specialists is often difficult. After a project is completed, a lack of communication and after-sales support in case of on-site problems or complaints further deepens the feeling of disloyalty. Finally, transparency regarding price lists and collaboration terms (such as partner programs or commissions) leaves much to be desired, making it difficult to prepare cost estimates and plan.

From a brand's perspective

On the other hand, product brands also face their own challenges in this dialogue. They often admit that they don't know how to effectively communicate with architects, where to find them, and how to convey the value of their products. They invest in contests, trade fairs, and events that do not always bring the desired results because they fail to meet the actual needs of the target audience. They lack effective channels for gathering feedback, which makes it impossible to adjust their offer and strategy.

As a result of this mutual frustration and mismatch, mutual accusations arise - architects are sometimes perceived as "demanding," while brands are seen as "unprofessional" or "not understanding the specifics of a designer's work." All of this deepens the distance and makes it difficult to build partnerships based on trust. This lack of understanding and ineffective communication is not just a daily irritation, but also a real slowdown in innovation and the efficiency of the entire interior and construction sector. At a time when the market expects increasingly complex and personalized solutions, building solid, trusted relationships becomes not only desirable but even essential.

Can this be changed? We believe so!

To better understand your needs and help build better relationships in the industry, Magda Skibka-Matusiak, the owner of PLN Design Group, has undertaken something important. She has created a survey titled "Let's design it together. Architects on collaboration with brands."

This is a simple survey designed to gather your opinions what helps you, what hinders you, and what makes you return to specific brands. It's about your daily experiences, not what you buy. As the author of the study says, "If we want to improve communication in the industry, we have to start with a conversation."

Your voice is invaluable!

This is a unique opportunity to truly influence what future collaboration will look like. The survey will only take you 8 minutes to complete. It is anonymous and open to everyone. You have until September 30, 2025.

Click here and share your voice: www.badanie.wspolpracazarchitektami.pl